AI visibility audit

Does AI recommend
your business?

See where your brand appears in AI answers, which sources get cited and what to fix next.

A human-reviewed audit across ChatGPT, Gemini, Perplexity and Google AI search.

Request an AI visibility review

Start with a no-obligation review. Any full audit scope and fee are agreed before work begins.

What we check

More than whether your name appears.

An AI citation audit needs to explain the result and where to act. These are the six checks used to structure the work.

Buyer questions

Map discovery, comparisons and decision questions to your actual products, audience and market. Keep branded and non-branded prompts separate.

Mentions and citations

Record a brand mention separately from a linked citation. Capture the answer, source URL, platform, date and test conditions so another person can check it.

Brand accuracy

Check whether descriptions of your business, products and expertise match information you can substantiate. A mention with the wrong offer is not a useful win.

Source and evidence gaps

Compare the pages that are cited with your own. Look for missing explanations, first-hand examples, author context and independently checkable evidence.

Website accessibility

Review the relevant pages for crawl access, indexability, canonical signals, rendering and clear internal paths. Technical availability does not guarantee citation.

Traffic and enquiries

Where analytics access is provided, separate observable AI referrals from mentions that produce no visit. Connect visits to qualified enquiries without claiming to track every AI interaction.

Method, not mystery

How the review works.

Agree the test set

We start with your offer, priority buyers, geography and competitors. A prompt register records the questions, intent and platform selection. The number of prompts and repeat checks belongs in the agreed scope.

Capture comparable evidence

Record the exact wording, date, platform or model where shown, location and session conditions. Repeat selected prompts rather than treating one answer as a stable ranking. Note when an AI Overview does not appear.

Review and prioritise

Separate observations from hypotheses. Each recommendation names the affected page, evidence, suggested owner, effort and acceptance check. Your team can see what needs fixing before buying ongoing work.

Answers change with wording, time, platform, location and personalisation. There is no universal “AI rank”, and no audit can guarantee a recommendation. We follow Google’s guidance for AI search alongside normal technical SEO and useful, verifiable content.

Example deliverable

See what you can actually work with.

This worked example uses a fictional learning-platform business. It demonstrates the format; it is not a measured finding or an approved case study.

AI visibility review · sample action recordIllustrative — no live measurement
Question to test
Which LMS supports multiple university campuses and existing student systems?
Evidence to collect
Saved answer, linked sources, whether the brand is mentioned, and the product details claimed. Record “not observed” rather than assuming a zero result.
Example gap
The product page lists features but does not explain integration requirements or how permissions work across campuses.
Suggested task
Create a reviewed integration and administration section using input from the product team. Link it from the relevant use-case page.
Owner and verification
Product expert plus content editor. Verify accuracy, page accessibility and internal links; then repeat the recorded prompts. Citation is monitored, not promised.

Content brief

Audience, buying question, page purpose, evidence required, subject expert and the next action the page should support.

Technical priority list

Affected URLs, reproducible issue, business impact, owner, dependencies and a pass/fail check after implementation.

Reporting sheet

Test dates and conditions, mentions versus citations, source URLs, changes since the previous test and next actions. Analytics results are included only when available.

Questions worth testing

Start with your buyers.
Not a generic prompt list.

For an education business, we might review course discovery and parent comparisons. For a B2B company, integration, security and implementation questions may matter more. Your market determines the test set.

Explore our EdTech marketing approach or GEO services for the work that can follow an audit.

“Which online course offers live doubt support?”Discovery · learner or parent
“What should we compare before choosing an LMS?”Evaluation · institution
“Does [brand] integrate with our existing tools?”Decision · B2B buyer

Example questions, not search-volume estimates or verified platform answers.

Before you request a review

AI visibility audit questions

How can I check my brand’s visibility in ChatGPT?

Use a small set of real buyer questions, record the exact prompts and save the answers with dates. Separate brand mentions from linked citations, repeat selected tests and verify claims against the cited pages. One answer is a snapshot, not a reliable overall visibility score.

Which platforms can the audit cover?

The scope can include ChatGPT, Gemini, Perplexity and Google AI Overviews or AI Mode where available in the relevant market. We agree the platforms and test conditions first; access and feature availability can vary.

Is this different from the general visibility review?

Yes. This page focuses on AI prompts, mentions, source citations and evidence gaps. The general visibility review starts with a wider business problem across search, paid media, content or the website.

What access do you need?

An initial discussion needs your website, offer, audience and priority market. A deeper audit may need read-only analytics and Search Console access, plus product or subject-expert input. Do not send passwords through the form.

What is free, and what is paid?

The initial review and discussion are no-obligation. A full audit is scoped separately around the platforms, prompt coverage, website size and reporting required. You receive the proposed scope and fee before agreeing to paid work.

Can you guarantee AI citations or additional leads?

No. Platforms control their answers, and mentions do not automatically produce visits or enquiries. The audit provides evidence, a prioritised plan and a way to check progress—not a guaranteed ranking or revenue outcome.

Start with your website

Where do you want your brand to be found?

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